Branding is a strategic process aimed at developing SWCorp’s image and credibility; and inspiring public enthusiasm to realise its aspiration of making Malaysia a clean, beautiful and prosperous nation.
The branding process injects a spirit of transformation across the entire structure, system and organisational ethos of SWCorp, translating into a first-class, high-quality, competitive and world-class service delivery.
The new SWCorp logo is inspired by the egret’s wings. The species is known for its pristine appearance despite its natural habitat often existing in areas strewn with refuse, or in paddy fields. The egret symbolises resilience and firm cooperation within its species.
The first wing represents outstandingness, reflecting SWCorp’s goal to be a distinguished organisation on the international stage.
The second wing signifies that SWCorp is an enforcement agency that is determined yet approachable.
The third wing indicates that SWCorp is close to the heart of the community.
Orange : Symbolises strength and a high level of commitment to ensuring SWCorp is a formidable organisation in achieving its goals.
Green : Represents SWCorp’s efforts and role in protecting the environment and promoting cleanliness, beauty and permanence.
Blue : Reflects profound thinking, strategic planning, and the spirit of unity and collaboration in pursuing goals, and attaining success.
Download SWCorp Logo